The Carpenter

Flying home from Ontario last week, I started listening to “The Carpenter” by Jon Gordon. The book presents a simple and powerful framework built around three key pillars that the Carpenter in the book lives by:

1. Love

• Love what you do.

• Show love to the people you serve.

• Let love drive your actions, relationships, and leadership.

The idea is that when you infuse your work and relationships with love, it creates passion, energy, and deep connection. It turns tasks into meaningful contributions.

2. Serve

• Focus on serving others, not just on your own success.

• Help people grow and feel valued.

• Serve your team, customers, family—anyone you interact with.

The message here is that greatness comes from giving, not taking. When you serve well, success often follows as a byproduct.

3. Care

• Care about the work, the people, and the outcome.

• Pay attention to detail.

• Go the extra mile.

Caring shows up in excellence, in the effort you put in, and in the integrity of how you show up daily.

Together, Love, Serve, and Care form the foundation of the Carpenter’s approach to building a successful life, business, and relationships.

We try to put these three things to work with our customers and our customers love us for it. People can feel when they are being loved, served, and cared for. Our employees feel it too. So does my family.

It’s a quick read or listen and a wonderful reminder that success in life is not tied to some complicated formula that is difficult to get right. It really is simple. However, simple is not always easy.